top of page

Shannon K. Weinstein, CPA

CFO  |  Podcast Host  |  Speaker

A CPA by profession, but educator by passion - Shannon is an engaging guest, host and entrepreneur focused on educating entrepreneurs and business owners with empathy and relatability. 

For booking inquiries, email

Featured on...

Yahoo News Logo.png
Copy of Copy of Copy of Copy of Keep What You Earn Podcast Thumbnail V2 - August 2022 (Fac
Copy of Copy of Copy of Copy of Keep What You Earn Podcast Thumbnail V2 - August 2022 (Fac
Untitled design (40).png

Common Interview Topics

  • Biggest mistakes when trying to scale a business online

  • Tax strategies you can't believe are legal

  • Why your business is financially stagnant and how to fix it

  • How to price your offers profitably

  • Who to hire in your business for financial help and when

  • How to never run out of cash in your business

  • How I built a digital CFO practice defying industry norms


Shannon is a fractional CFO for growth-minded business owners, a CPA and a teacher at heart. Her real-talk and relatable examples simplify the financial side of business so business owners like you can stop stressing and start scaling. She is the host of the IRS's least favorite podcast, Keep What You Earn, where she releases daily episodes. She is also a frequent speaker in business mentorship communities and masterminds.​


Popular Interview Questions

  • What are the best ways to set yourself up for financial success in a new business?

  • How can business owners save money in taxes without spending all their profit?

  • How do we measure cash flow and why is it important?

  • Why did you decide to become an accountant?

  • What financial professionals are critical to hire and when?

  • How do key performance indicators (KPIs) help you grow a business?

  • What questions should we be asking an accountant to see if they are a good fit?

Example Podcast Interviews

Keep What You Earn Podcast Thumbnail V3 - August 2022.png

Host of the
IRS's least favorite podcast

Keep What You Earn Podcast Stats

  • 25,000+ downloads per month

  • 5 new episodes each week

  • Top 200 Entrepreneurship Podcast in the USA


For advertising inquiries, email:

bottom of page